India Getting Thirsty Too?

The largest bottled-water factory in North America is located on the outskirts of Hollis, Maine. In the back of the plant stretches the staging area for finished product: 24 million bottles of Poland Spring water. As far as the eye can see, there are double-stacked pallets packed with half-pint bottles, half-liters, liters, “Aquapods” for school lunches, and 2.5-gallon jugs for the refrigerator.

Really, it is a lake of Poland Spring water, conveniently celled off in plastic, extending across 6 acres, 8 feet high. A week ago, the lake was still underground; within five days, it will all be gone, to supermarkets and convenience stores across the Northeast, replaced by another lake’s worth of bottles.

Looking at the piles of water, you can have only one thought: Americans sure are thirsty.

From Message in a Bottle at FastCompany.com

A fascinating (and long…) article on the bottled water business in the US. And this is something that I’ve been noticing since some years in Shining India too…. the explosion of packaged water - brands, availability, advertising and promotion, just about every aspect of the business.

Take this factoid from the same article:

Today, for all the apparent variety on the shelf, bottled water is dominated in the United States and worldwide by four huge companies. Pepsi (NYSE:PEP) has the nation’s number-one-selling bottled water, Aquafina, with 13% of the market. Coke’s (NYSE:KO) Dasani is number two, with 11% of the market. Both are simply purified municipal water–so 24% of the bottled water we buy is tap water repackaged by Coke and Pepsi for our convenience. Evian is owned by Danone, the French food giant, and distributed in the United States by Coke.

And:

And for this healthy convenience, we’re paying what amounts to an unbelievable premium. You can buy a half- liter Evian for $1.35–17 ounces of water imported from France for pocket change. That water seems cheap, but only because we aren’t paying attention.

In San Francisco, the municipal water comes from inside Yosemite National Park. It’s so good the EPA doesn’t require San Francisco to filter it. If you bought and drank a bottle of Evian, you could refill that bottle once a day for 10 years, 5 months, and 21 days with San Francisco tap water before that water would cost $1.35. Put another way, if the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.

Interesting isn’t it? I wonder what the comparable figures would be in India….. do we have a spring-water brand at all? Does mineral water really have to come from a natural spring? Have you wondered?

Read the full article. And you may find that it may just about make you change your behavior the next time you go to a restaurant and the waiter comes around and asks you ‘Bottled water or normal water’? :o)